Digital Marketing
Retainers

Our retained clients work with us on a monthly basis: our digital marketing experts adding value by collaborating with internal marketing teams.

Free to come and
go as you need

Having a pro-active agency driving results for you is all about getting value. For us this means that we need to ensure that we’re earning our keep, which is why we don’t have any onerous lock-in periods or minimum terms. Our business model is simply ‘keep doing a good job and the client will want to stay’.

Flexible
services

Our retainers work as a ‘bucket fund’ that you can use across any of our services. So as things change, or if the focus needs to shift, you know you’ve got a digital marketing agency you can trust to make things happen.

Services available
under retainer:

  • SEO
  • PPC
  • CRO
  • Digital strategy
  • Paid social
  • Web development
  • Design

Improvements
through validated
learning

We’re an agile, fast moving, agency. Our working practices are inspired from marketing and technology books such as ‘The Lean Start-up’ and ‘Crossing the Chasm’ – often referred to as the definitive playbooks for success.

The summary is that we rapidly test, measure and improve what we do through Validated Learning. As Churchill said; “to improve is to change, so to be perfect is to have changed often” – and let’s face it, we’re not messing with Churchill.

Driving KPIs and
transparent
reporting

We provide a clear dashboard of KPIs that bridge marketing and business. Our reports are one or two pages at most, but we always have the tracking tools to dive into if you would like more insight.

We love ‘CAC’ – Customer Acquisition Cost
CAC is the total marketing spend divided by new customers. In that way you know how much it costs you to win a new customer. In eCommerce this is fairly simple. With service or offline sales we typically track EAC – Enquiry Acquisition Cost.

Value beyond
time

Given most of our clients have dedicated marketing teams it’s important that we’re adding value beyond ‘doing the doing’. Our value is in our exposure to a wide range of clients; bringing insights, proven strategies and an external perspective to the table.

With our highly experienced team at your fingertips you can make the most of your internal team, while using us to fill any gaps, accelerate progress and provide expertise.

Typical
client profile

Our clients typically range from service businesses to E-Commerce companies and follow a similar profile:

  • Typical retainers range from £2k – £20k per month in fees across a range of services.
  • Media spend ranges hugely, though typically we add the most value where budgets are between £10k pcm – £200k pcm.

UK Based
in-house team

We’re a business based on knowledge, experience and quality. Our team of 18 are based in London and Guildford, and all of our digital marketing work is undertaken in-house.

Improving Organic Positions in Google

Case Study: Hart Brown

 Search visibility increase

 Improved keyword positions

Results: 63 keywords rank in positions 1-3 in Google

Goal: Generate more leads
Services: SEO, web development, BA
Type: Ongoing retainer

Optimising PPC Spend

Case Study: Home and Roost

 Increase in online sales

 Reduction in Cost Per Click (CPC)

Results: 6 fold increase in sales year on year

Goal: Optimise PPC spend, reduce CAC
Services: PPC, SEO, web development
Type: Ongoing Retainer

Running a Paid Media Campaign

Case Study: UX Agency

 Search Visibility Increase (yes, really!)

 Increase in revenue

Results: Top 3 Google ranking for ‘UX Design Agency’ keyword

Goal: Optimise PPC spend, reduce CAC
Services: PPC, SEO, web development
Type: Launch Project

Want to see results?