Hart Brown

A law firm based in London and Surrey with a broad range of commercial and personal services ranging from HR and commercial dispute resolution to divorce and clinical negligence. Our task was to generate more leads for Hart Brown.

 Search visibility increase

 Improved keyword positions

hart brown case study

Top level
strategies

  • Geo-targeting for Surrey, London and local towns such as Guildford and Godalming.
  • Combined Geo-department targeting to drive local business with a high likelihood of visitor to paying customer conversion.
  • Significant HTML engineering to improve on-page optimisation.
hart brown geo targeting

Total Keyword
overhaul

  • Initially targeted less competitive¬†keywords while we improved the Domain Authority, followed by more competitive keywords later. This enabled us to start driving ROI earlier in the engagement.
  • Total change to URL structure to split out department orientated keywords.
hart brown keyword overhaul

Results

 Search visibility increase

 Total keywords improved

hart brown results