Home and Roost

Home and Roost is an established online retailer in the pet market with a range of animal hutches and runs. We were approached to optimise Pay Per Click spend and reduce Customer Aquisition Cost.

 Increase in online sales

 Reduction in Cost Per Click (CPC)

home and roost case study

Top level
strategies

  • Optimise Google AdWords spend by improving campaign structure
  • Improve conversion rate on-page by implementing best practice design tenants such as layout, colour and removing barriers to purchase
  • Improvements to the checkout process to drive conversion
  • Improve HTML and SEO structure to improve organic keyword positions in Google
Home Roost Mobile

Pay Per Click results

 Increase in impressions

 Increase in clicks

home and roost results