ICP

ICP are a global advertising production agency who manage assets and localisation for global brands and businesses such as Estee Lauder and Unilever. We were approached to improve Google Keyword Positions and drive more qualified traffic to the website.

 Search Visibility Increase

 Increase in organic traffic

Top level
strategies

  • We focused on two of ICP’s core business services; “production services” and “DAM managed services” and curated their website and the taxonomy of the website to support these two key services.
  • By going “hyper targeted” on two primary services we looked at the linking structure of the website, and the on-page optimisation to support these hero Organic Google positions.
production services keywords

Organic
results

 Increase in organic traffic

 Increase in page views

  • Domain Authority increased from 14 to 25
  • Average time onsite increased by 118%
  • Bounce rate reduced by 29.55%
icp organic results