Jamie at Home

Jamie at Home is an online retail store of the prestigious Jamie Oliver brand supplying a myriad of homeware goods. We were approached to provide clarity on the market opportunity for Jamie and drive more qualified traffic to the site.

 Increase in revenue

 Increase in transactions

jamie at home case study

Top Level
Strategies

  • Re-crafted the URL and category structure to target a broader set of keywords with complex canonical rules
  • Targeting highly competitive keywords by improving the websites link structure to new top-level category pages
  • Crafting highly specific, semantic HTML to optimise on-page specificity
optimisation

Results

 Increase in transactions

 Increase in revenue

jamie at home website