City of London Gin Distillery

A wonderful independent gin distillery and bar located in the heart of London. The City Of London Gin Distillery was looking to drive more revenue through both sales of gin, as well as distillery tours and bar revenue.

 Increase in new users

 Decrease in bounce rate

city of london dry gin case study

Top level
strategies

  • Reduce friction and remove barriers to purchase
  • Improve Conversion Rate of visitors to purchases with new mobile-first slide-out basket and checkout process
  • Increase market visibility on mobile for tourists in London looking for things to do
  • Improve reputational awareness on platforms such as TripAdvisor and Google to build trust
  • Target a broader set of keywords to generate more paid traffic
  • Develop highly optimised website code following Google guidelines to improve organic traffic
london gin distillery mobile

Organic growth
results

 Increase in organic traffic

 Decrease in bounce rate

london gin distillery organic growth