UX Agency

A UX and UI design agency in London looking to generate more new business enquiries for high-end interface design and user experience projects. We were tasked with designing and maintaining a PPC campaign which would drive more qualified leads.

 Search Visibility Increase (yes, really!)

 Increase in revenue

ux agency case study

Top level
strategies

  • Focus on a hyper-targeted audience niche of internal PMs / Product Owners at larger organisations, who knew they wanted an ‘agency’ and would search for one as such.
  • Focus on search terms which would maximise ROI across the whole sales cycle by focusing on leads that have the highest likelihood of converting to sales.
  • Target very few keywords to remain focused and on budget.
  • Improving the sites Domain Authority to drive more organic traffic.
  • Focus PPC spend on ‘agency’ related terms.
ux agency keywords

Organic
results

 Search Visibility Increase

 Increase in revenue

ux agency organic results

Keywords

 Total keywords improved

 

ux agency keywords